Louis Vuitton has just released their smart watch, the Tambour Horizon, into the public eye and heads are turning. Coming from a luxury brand, the Tambour Horizon is a great fit between technology and aesthetic appeal. The technology of today allows all the alerts from your phone to be on your wrist wherever you go, with calls, texts, and emails just a glance away.

The horology market is changing rapidly with the new-found popularity of smartwatches. The original smartwatch could be traced back to sport watches of old which monitored heart rates and tracked your activities. This new market led to further innovations in industry as more brands became interested in this new sports watch craze. Now in the past few years, an increasing number of fashion brands diving into the smartwatch category.

Louis Vuitton, as a part of the French conglomerate LVMH, have been pushing technology into the fashion industry at an alarming pace. Nine percent of sales out of LVMH were from watches and jewellery alone.

Traditional Louis Vuitton watches are produced in Switzerland, thereby offering the highest quality of watch manufacturing. However, smartwatches do not always follow that same pedigree. The case is assembled in Switzerland, however the inner mechanics, nowadays simply the computer chips, use technology developed in none other than the capital of technology, Silicon Valley.

The technology behind the smartwatch mainly relies on Android as an Android Wear product with help as well from Qualcomm, an American multinational semiconductor and telecommunications equipment company. Whilst still being an Android Wear smartwatch the interfacing of the Tambour Horizon speaks the lavish language of Louis Vuitton. The innovation in this watch is quite on the forefront being the first Android Wear smartwatch to function in China.

The Tambour Horizon is aimed at the inner jet-setter within us with functions such as My Flight offering flight information, and their personal city guide service to direct you to a local brasserie or bistro. With a touch of nostalgia, the Tambour Horizon is modelled off the mechanical Tambour line with a bold dial layout and a pleasing 42mm case. Its design, which is round in contrast to the Apple Watch’s rectangular shape, is 42 millimetres (1.7 inches) in diameter, making it smaller than its rivals. Like the competition, it also sends notifications of text messages, emails and phone calls.

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