"Dapper Attitude"

"When I wear a pocket square and lapel pin it makes me feel respected and confident, it instantly changes me from being a boy to becoming a gentleman"

Founder Johnny Li, started the brand Dappertude to help be that bridge to guide men into the dapper path, with its affordable luxury accessories, educational seminars and inspiring Dappertudist's. 

His interest in sartorial fashion began while working in Hong Kong and wanted to bring it to Australia as he noticed the men of Australia needed to take it up a notch compared to Asia and the world.

He is a digital marketer full time mainly specialising in paid acquisition.


Strategic director Alan Hong, has over 8 years of experience in consulting, business development, and training.

His passion for the fine astutely dressed gentlemen started from his time as a financial planner where he noticed a number of successful executive clients he worked with were always well dressed, classy and groomed. This evolved into the idea that a man should feel as good as he looks.

He holds an MBA, has travelled throughout Australia delivering seminars to large corporates and was a keynote speaker at UNSW and USyd which will serve Dappertude well in delivering tips and tricks to giving the average man every opportunity to be successful in their journey to dapperness.

Dappertude is not just about the brand but a lifestyle that is why we believe in working and collaborating with other gentlemen to build a community and hosting events & seminars to help bring like-minded gentlemen together.


Dappertude is based out of Sydney, Australia.


Interested in getting to know our founder, Johnny Li on a more personal level? Listen to his interview with Men in this Town